Smart Branding Strategies on Squidoo
Smart Branding Strategies on Squidoo: "A good place to start the process of establishing your brand identity is by looking at your brand from every conceivable perspective.
# How warm is general public opinion about your brand?
# Are you unheard of among your niche? Being unheard of among the general population is not a problem, but unless you've really only just started out, being unknown among the very people who your product is directed at is a serious Internet branding and marketing issue.
# If a lot of people in your niche know who you are, do they know precisely what you do? Can they rattle off a description of your services or products without any effort?
# Are you known for excellence in your field, or is mediocrity the name of the game? Once you have been tainted by the scourge of mediocrity, or worse-incompetence-you will have a lot of work to do to turn your brand and your business around.
# Are you maximising all your product's good points? You can influence your branding process with a little judicious branding design. For example, the t-shirt you see above looks just like any other t-shirt with a logo printed on it right? How does your perception change once I tell you that it's 100 percent long-staple cotton (the very best) and that it was grown organically? Doesn't your respect for the brand grow, even if only slightly? This is"
# How warm is general public opinion about your brand?
# Are you unheard of among your niche? Being unheard of among the general population is not a problem, but unless you've really only just started out, being unknown among the very people who your product is directed at is a serious Internet branding and marketing issue.
# If a lot of people in your niche know who you are, do they know precisely what you do? Can they rattle off a description of your services or products without any effort?
# Are you known for excellence in your field, or is mediocrity the name of the game? Once you have been tainted by the scourge of mediocrity, or worse-incompetence-you will have a lot of work to do to turn your brand and your business around.
# Are you maximising all your product's good points? You can influence your branding process with a little judicious branding design. For example, the t-shirt you see above looks just like any other t-shirt with a logo printed on it right? How does your perception change once I tell you that it's 100 percent long-staple cotton (the very best) and that it was grown organically? Doesn't your respect for the brand grow, even if only slightly? This is"
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